Many assume that press releases are only a method used by business owners to bring media attention to their products or companies. This is quite true, however, press releases can also be a great way to sell affiliate products or a product that you own. Press releases tend to do very well in the search engines and they provide valuable back links to your website. In this case, you’re not writing your press release for the media but rather for the average reader.
Press releases, when submitted to the right companies such as PR Web, will give you tons of action in the search engines. This is because they have developed certain technologies that make their press releases very search engine friendly.
Another advantage is that you will have individuals and companies other than news reporters or media outlets, picking up your press release and placing it on their website. Subsequently, not only will you get back links to your press release but webmasters also publish them. This means that you are able to benefit from hundreds or even thousands of people reading your press release absolutely free.
When a company or an individual prints your press release on their website, you are automatically getting an endorsement and being exposed to a targeted market. All you had to do was create and submit your press release.
In order for your press release to be successful, there are a number of things that you must include. You will need to include the keyword or keyword phrase that you are targeting in the headline of your press release. You will also want to include it several times throughout the release. You obviously need to add links to your website also.
It is important to remember that press releases are not simply articles or advertisements. You do need to spend some time and learn how to write a quality press release. In order for your press release to be accepted by the top press release sites it has to be of high quality. You can’t just slap anything together, submit it and expect to receive results. On certain press release websites, you must receive a certain quality score before you get full distribution of your press release. Therefore, you will have to work very hard to ensure your press release is newsworthy and well written. If you cannot do this yourself, you may want to outsource this task to someone else.
Your better press release websites are not free. Typically, you will need to pay at least a small fee to get a good amount of distribution and to ensure that your website link is hyperlinked (clickable).
Releases are a fantastic way to sell affiliate products or even a product of your own. If you give them a try, you may be surprised at the amount of back links that you can quickly generate and also how well your press release and website does in the search engines. It is important to note that this is only true if you choose keywords or keyword phrases that are not ultracompetitive.
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Source by Scott Brooks