Sustainable Lifestyle Design | The Urban Ecolife

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Traffic Promotion

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Web site traffic promotion is crucial in today’s internet world. It is the science of driving web site visitors to a specific web site using a system. Although it can be tedious, web site traffic promotion is easy once you know how.


Put it simply, to increase web site traffic, you have to create as many back links as possible. Building back links to increase web site are like a name card in an offline business which increase your web site traffic. Traffic is the lifeblood of your website.


Website traffic promotion strategies are critically important to push for an increase in traffic of your target customers to your website. You must get the word out on your website, otherwise your sales will suffer. Website traffic promotion is a highly competitive science and still emerging as a primary tool medium. With website traffic optimization you put a lot of effort and thought into attracting qualified traffic to your website.


What article marketing can do for your business. Article marketing is the best promotion for your web business. Even if you do not have a large marketing budget, you too can operate a successful web site traffic promotion. Viral marketing is one of the easiest and most inexpensive internet website promotion techniques. Email marketing: Some of these web site traffic promotion techniques are very basic, easy and inexpensive while others are more complicated, of course with varying costs. Some people think that you can just submit your site to the search engines and then sit back and watch the sales come in. But this is one of many internet marketing myths.


Search engine optimization & ranking specialist, guarantees search engine ranking through optimization techniques . Search engine submission should naturally be on your list of to-do’s when it comes to website marketing. Search engines like Google look at each web page of your site separately, and not your web site as a whole. Search engine submission services and website promotion should come hand in hand when we talk about search engine optimization.


Free search engine traffic is great, but sometimes it takes months to properly optimize and tweak your web pages until those pages show up high enough in the rankings to do you any good. You will find that one of the four best sources of free quality web site traffic promotion is article marketing. Some free advertising resources and free tools like ezines, email and classified promotions and more. Free traffic exchange websites are the most cost effective way to generate targeted traffic to your website or product.


You will find that one of the four best sources of free quality web site traffic promotion is article marketing. Article marketing is the best promotion for your web business. Articles and a blog help build your site targeted traffic slowly. Articles used in article marketing should be informative, motivating, appealing, and enlightening. Web site visitors generated from these articles will be more responsive to giving their contact information, and will buy substantially more often than say PPC, or even SEO generated visitors. In recent months, it has become absolutely critical for web site owners to submit content-rich articles for publication on major article directory sites, ezines and newsgroups.

* Every person who publishes your article must also include the resource box with your website link in it. The more articles you have published, the more back links you will have to your website, the more visitors to your website.


Visitors expect the most up-to-date and fresh information that is useful to them. There are many different methods that can be used to send traffic to your website. But some are better than others. And some can also provide more targeted traffic than others, comprising visitors that are focused on what you have to offer. Some visitors only visit one page of a website and then go off the site. If as web site gets an appreciable number of visitors per day, the chances of survival of that web site are quite high.


It is important to understand that good advertising and a successful web site are backed by sound data analysis. Pay-per-click advertising, banner advertising, co-registrations etc, all fall under this category. Before you spend hundreds of dollars on website advertising, you should consider cost effective ways to promote your site for free. Even if you do not have a large advertising budget, you too might operate a successful website traffic promotion. For a budget conscious online business the best ways of web site promotion are distributing content and ezine advertising. Advertisers with a few bucks may choose to do it in a number of ways including: Pay Per Click programs, affiliate programs, contextual advertising or Pay Per Click alternative organic SEO. There is great emphasis on the importance of search engine exposure for internet businesses. Many new business owners set out right away to achieve top listing in the search engines either through search engine optimization or pay per click advertising.


You’ve heard the old saying, “It takes money to make money”. Money can easily be spent without a favourable outcome. All the traffic in the world will not mean a thing if you don’t have an understanding of what is working and what is costing you money. Ranking high in the search engines is a goal every business admires but ranking high with poor results is just a waste of money.


Web site traffic promotion is, unfortunately, highly overlooked by many professional craft artists. Web site traffic promotion is crucial in today’s internet world. Although it can be tedious, web site traffic promotion is easy once you know how.

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Immobilienmakler Heidelberg

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Person of Interest: The Fifth And Final Season

Person of Interest: The Fifth And Final Season

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Person of Interest: The Complete Fifth and Final Season (DVD)

For years, the Person of Interest team of tech genius Harold Finch, ex-agent John Reese, NYPD Detective Lionel Fusco, cyber-hacker Root and missing-in-action operative Sameen Shaw have been protected by The Machine, but as worlds collided and a rival AI known as Samaritan finally cornered The Machine inside the nation’s power grid, it was the POI team’s turn to protect Finch’s creation. In season five, the cold war is over. The world around us might look the same, but something has drastically changed. Samaritan’s lethal “correction” has initiated its control. Finch’s Machine is essentially dead. Shaw is still missing. And the team is once again hiding in plain sight. But with Samaritan’s invisible grip tightening everywhere, will Finch be able to rebuild and resurrect The Machine? And if he does, will it be the same Machine when it comes back online?



Personal Fitness Plans

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Resources for Creating Classroom Websites

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Every company, organization and even individuals have websites today. Educational institutes have come up with classroom websites. For those who are not aware of this concept, it might sound a little out of place, but if one digs deeper to understand the potential benefits then one will understand that a classroom website is one of the best investments in terms of money and efforts. Essentially a classroom website improves the teacher-student relationship and enhances the parent’s faith and trust in the institute.

Teachers can develop classroom websites on their own or with the help of students; after all it is a website for the entire classroom. A classroom website serves as a great communication channel between teachers and students. It is not difficult to create a class room website; all you need is a little knowledge about designing and uploading website that’s it. There are many free classroom website templates available on the internet, all you need to do is download them and use them according to your needs.

Classroom websites are different from ordinary websites; therefore these websites should follow a particular set of guidelines and should be constructed by focusing on students. Websites for classrooms must be about academics and must have meaningful information for students. Innovative and attractive material for students, parents and the fellow teaching staff should be there.

You can make your classroom website interactive by having features like online discussion forums or blogs. In a forum-based classroom website students can present their views. This will also allow the parents to get acquainted with the teachers and know about various events in school.

If you are still having some trouble understanding how to design classroom websites, you should go through the various free classroom website templates available on the internet. These will give you a fair idea about the design and development of a classroom website.

If you need more information or further help, then you should definitely visit this site as it has a plethora of information and links that will make your website building experience easier.

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Viral Marketing in Social Media

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It took radio 38 years to reach 50 million listeners.

Pre-Cable TV took 13 years to reach 50 million users..

The internet took four years to reach 50 million people…

In less than nine months Facebook added 100 million users.

For less than a $1,000 you can launch a viral marketing campaign with the potential to reach thousands of people, if not millions quickly and almost effortlessly.

Take for example the Blendtec Company, a maker of food processors and blenders, who placed a series of YouTube videos called “Will It Blend?” Arising our curiosity and sense of dark humor Blendtec blended golf balls, an iPhone, and even a bag of marbles. It was fascinating to watch a glowing iPhone being reduced to black powder and shredded plastic. In a short matter of time Blendtec logged 8 million visitors while sales increased over 800%. Don’t we just enjoy watching things being destroyed?

Burger King launched an interactive video on their micro website with a man dressed as a chicken. In the message bar you can insert a command and the chicken-man would jump, run, dance, and play dead. You get the picture. People loved the creativity, fun, and sense of control. Within 24 hours the site received 1 million hits and by the end of the week eight million. Not bad for a chicken man.

Down in Orlando Florida, Universal Studios launched a new attraction based on the Harry Potter series. Instead of deploying expensive advertising through mass media, Universal teamed up with the author J.K. Rowling, to give a special webinar to the top seven Harry Potter maven fans. Afterwards, the seven maven fans shared their news on blogs and forums with great energy and enthusiasm. The media picked it up and ran with the story. Meanwhile, Universal setup a micro site for bloggers and the media to ascertain more information on the park’s new attraction. In just a few weeks this viral marketing tactic spread the news from seven people to over 300 Million. Of course, it helps when you have an established base of loyal Harry Potter fans.

TRUST: Content Democratization: We are migrating from push advertising to pull; allowing users greater access, participation, and control based on trust.

In the last ten years both the media and information technology industries have been migrating from a traditional push advertising environment (TV & newspaper ads) to interactive (pull) advertising using interactive content. The days of advertiser content dominance is being transformed into a democratization process whereby quality content is interacted, shared, and rated. The democratization process allows the consumer greater control and influence to recommend products and services to their peers. In the end, it’s creating trust between the buyer and the seller. Trust builds loyalty and repeat business. Trust is the glue that will cement the relationship and it’s done by allowing an interactive participation in the communication and collaboration process. There’s nothing more powerful and trustworthy than when a good friend makes a recommendation.

Using a combination of our imagination and creativity one can use viral marketing tactics within social media channels to capture the attention of millions. Of course, getting their attention is only half the battle. The other half is harder. The real challenge is converting their attention into sales or a call-to-action, and to sustain that effort over a period of time. This is what separates the amateurs from the professionals. As my mom use to say to me, “You get what you pay for.”


Social Media on Web 2.0 is simply the ability to have conversations with people through a variety of communication tools and communities. By nature people are tribal and we seek to converse and share with other like minded people.

According to the 2009 Cone Consumer New Media Study, 62% of users polled believe they can influence business decisions by voicing opinions via new media channels. About a quarter have contributed their point-of-view on an issue (24%) or contacted a company directly (23%). 74% expect companies to join conversations about their corporate responsibility practices happening on new media. MediaPost January 22, 2010

Social media platforms can leverage the collective wisdom of the community to collaborate on a given objective, such as; to increase sales, create content, engage customer feedback, nurture a community, amplify your marketing message, and to develop peer relationships between manufacturer-distributor-retailer-partner-customer. Typically, the social media conversation is uncontrolled, unorganized, nor always on target with the message. Web 2.0 has become a democracy of information usage with a bit of anarchy thrown in.

The power of Web 2.0 allows the individual to spread their conversations or word-of-mouth in multiple formats; image, video, text, and audio. Individuals can leverage their social media communities, such as Facebook, LinkedIn, Twitter, YouTube, Flickr, MetaCafe, SocialText and a host of others platforms. The most popular social media network activities ranged from posting messages, downloading and uploading music, videos and images. These communities and tools allow photo sharing, videos, communities, blogs, forums, articles, news, entertainment, news, and tutorials. They also allow individuals to use their collective intelligence to collaborate on online projects. The power of these tools is the ability share, create, and product from one-to-many quickly, effortlessly, and seamlessly. Good news can travel fast but with even greater trepidation; bad news can travel at light speed.


Scaling up your viral marketing campaign requires an environment of easy access and collaboration. Ross Mayfield, founder of Socialtext, coined the concept of the, “Power Law of Participation.” In it, he describes that social media portals should make it easy to access, to read, and to share content. The intent is to accelerate productivity and creativity by engaging participants to use their collective wisdom in sharing their knowledge and intelligence. It’s a well known fact that the wisdom of the tribe will exceed the wisdom of the individual.

In James Surowiecki’s book, The Wisdom of Crowds: Why the Many Are Smarter Than the Few, the author explained that the collective decisions of the group far exceeds the individual and the added dimension of social internet sites offers a diversity of ideas. It can easily be said the world is our village. We see this today on Wikipedia where a community of people collaborates to create and share its knowledge base.

The new paradigm of Social Media marketing is to embrace the democracy of knowledge, respect the intelligence of your audience, and allow them the ability to participate and ideas going viral and establishing a collective intelligence to enrich creativity and productivity. Here are several suggestions to grease the skids for your viral campaign to generate a higher participation rate.

Make your content access free and easy to share

– Create multiple touch points for others to reach you: website, blog, Microsites, Twitter, Facebook, LinkedIn, SharePoint, SocialText, and mobile applications.

– Engage and maintain the consumer’s conversations with the goal of closing the loop from the behavior to consider a purchase, to purchase, and finally, to encourage them to make recommendations.

– People want to be understood and recognize. Promote and encourage comments section and recommendations.

– Emotions move us to action. Make it personal. Stories paint pictures and have high retention and share rates.

– Building a community of like minded people can empower greater influence to change events politically, economically, or socially. For example, the Presidential election in 2008 was a milestone in using viral marketing in social media.


It’s passion that motivates people to share something new. Think of your passions in politics, sports, religion, cooking, or movie stars. When something stirs your emotions you want to share it immediately.

Viral marketing offers a rapid and almost effortlessly dissemination of an idea (word-of-mouth) from one-to-many by leveraging both internet and communication tools from one person to millions. Think of tribal communication behavior, think of gossip, think of how people when empowered with special news want to share it with their friends and circles of influence. A viral message will spread rapidly when the idea is quickly understood and the person feels empowered to send it to other people. The best viral messages are emotionally charged stimulating the person’s desire of happiness, greed, anger, hatred, and other passionate emotions. Emotionally polarized messages moved quickly. Neutral emotions go nowhere.

To make viral marketing work you need the tools to spread it and the audience to receive it. As was previously mentioned the evolution of Web 2.0 offers great power, intelligence, services, word-of-mouth recommendations, and the delivery of relevant information in real time. Today, Web 2.0 can deliver multiple formats of content quickly, seamlessly, and effortlessly, which is; email, video, photographs, audio, and text messages.


Excellent viral marketing will seek common emotional trigger points to motivate a person into action. People like the sense of exclusivity and the power to invite their friends into the club. It makes them feel cool as you were one of the inside people. Other common emotional trigger points can be happiness, humor, anger, envy, pride, or greed.

For example, when EA Games launched their next generation soccer game called FIFA Soccer in 2006, they used tricksters from Toronto’s Ryouko mixed martial arts team to create an amazing video display of stunts and acrobatic feats. Using a combination of traditional and viral marketing, EA leaked the video to selected fans in Europe reaching a peak hit rate of 1.5 million fans.

Social activity and the underlying emotions that drive it are a means to an end, the tools that execute the logic of survival. Status, leadership, power, affiliation, reciprocal altruism, cooperation, sharing of knowledge, trading of goods, pair-bonding, and even aggression are all part of the social environment that help a group work toward that same survival end game.

At the base of this is a powerful drive to connect what is felt. Humans feel a strong need to connect with others to make sense of their world, to not feel lost in a sea of infinite possibilities and to share in mutual benefit. Though the subconscious motivation is survival, the conscious emotions are social.

In trying to take the guess work of anticipating people’s emotion, today we can use behavioral targeting to understand and predict user behavior and purchasing patterns. One way is using Internet software cookies which are placed on the user’s computer to track their behavior on websites to identify their unique tastes and interests. Cookie placement is like giving someone a unique cell phone number. You can analyze where and to whom. You can track when an online advertisement is served, and improve it based on the feedback and relationship you already have. The gathered information is then used to create audience segments, which enable advertisers to make reasonable choices about where to buy advertising space. For example, AOL Advertising offers behavioral targeting plus a host of services that can effectively target your audience with precision and the methodology behind it. Another favorite is AudienceScience which has methodically divided the global audience into many types of segments.

What doesn’t work? Social media is similar to having coffee with a few of your friends in your kitchen. When a man intrudes and announces his big sale at the furniture store its invasive and annoying. No one likes it. Early in the history of Facebook this is what advertisers did, until they understood the nuances of their target audience. Advertisers discovered that Facebook users rarely click through ads, but happily participated in events, communities, and causes. Now it’s easy to become a fan of Coke or a gangster in Mafia Wars.

Unlike direct marketing where you can predict a given response rate of 1-3%, viral marketing can be hit or miss. On the positive side, a viral marketing campaign can be done inexpensively. On the negative side, you might have to deploy multiple types and levels in a campaign. You may also have to engage traditional media to seed the viral messages.

Common elements for making a viral marketing campaign to work are:

– Make the content seamless and easy to send or transfer

– The content uses existing internet and telecommunications infrastructure

– Products or services are given away for free

– The content is emotionally charged: Polarized messages will motivate action in people

– The content can easily scale from a few people to millions


To be successful in social media and using viral marketing tactics requires the same discipline as any other marketing endeavor.

– Good planning and goal setting

– A commitment for the long run and the patience for campaigns to gain traction

– Ample dedicated resources to sustain conversations and offer a quality level of service.

– Being authentic, transparent, and honest. The end goal is to develop ongoing trust and loyalty.

– Make your touch points intuitive, easy access, and minimal restrictions.

Building your social media viral marketing campaign requires four major segments.

1. Start with the proper planning, messaging, target, audience, and budgets.

2. Build a story with wings to fly.

3. Select the media channels to disseminate your story.

4. Measure and manage user attention and participation.


– Identify and understand the needs and wants of your target audience – put each individual into segments based on actual behavior across the web.

– If your product requires consideration to purchase, then determine the level of research your prospects are doing today on the internet.

– Identify your competition. Determine what websites your target audience has been visiting recently and what draws their interest.

– If you’re going to advertise on other websites, then determine which of those sites are already converting ads into leads in your category.

– Determine which social media sites are attracting your best prospects and understand their behavior.

– Determine the health and reputation of your brand by tuning into relevant blogs, microblogs, and forums.

– On your website run A/B tests to measure messaging and conversion ratio.

– Monitor and measure the prospect’s conversation along the entire communications chain; from emails, live chats, recommendations, and call center. You’ll need strong interactive marketing software tools such as Aprimo, Eloqua, HubSpot, and Omniture.

– Close the conversation loop with your visitors by encouraging them to complete a comments or product recommendation.

– What are your goals?

– Sell something

– Build awareness

– Capture their attention

– Engage them in a conversion

– Call to action

– Retain customers


Every good viral marketing campaign requires an emotional story that is original or sticky. Video by far is the fastest and easiest tool to spread a story that sticks. In addition, a sustainable campaign will need layers of various components to keep the momentum going. Using the billboard affect, users will give you three to five seconds to receive your message to take action. All the elements of your viral campaign should have these attributes.

– GOOD STORY – You’re a story teller. Stories paint pictures and evoke emotions. Good stories are remembered, original, and begged to be shared.

– When the story catches on be prepared for sequel stories, bloopers, and behind the scene blog. Keep putting the logs on the fire.

– Be sure to have a comments section. Observe it closely. Sharing emotions is acceptable but edit offensive language and insults.

– Your goal is to engage in conversations and eventually a call to action leading to the fulfillment of your goals.

– Keep the conversation personal, for example don’t place barriers between your stars and audience. People want to connect directly to the artist or rock musician.

– EMOTIONAL – It must offer an emotional appeal. The more polarizing the emotion then the greater chance of becoming viral.

– ORIGINAL-Do not be predictable. Be original and creative. Fascinate them. Make them laugh. Make them cry. Can you make them say – wow?

– RELEVANT-The story must be relevant to your target audience. Soccer fans are fascinated with advertisement demonstrating a trickster pro team.

– WINGS-give it the wings to fly whereby the message is designed to be portable, scalable, and shareable.

– DYNAMIC-You need to develop momentum and sustainability. This requires multiple entry points to experience your message such as (video, blogs, TV, print, quality content, and tie-ins). A well done story will demand a sequel, behind the scenes production, bloopers, and interviews.

– CATCHY-You must have a catch to it that hooks people in and there will be reward in the end. Ask yourself, what’s in it for me? Does it entertain? Does it provide great information?

And two don’ts

– Please don’t compel people to forward their emails for viral marketing

– Please don’t use obvious commercials unless they are especially clever, entertaining, or funny.


A successful viral campaign will have multiple steps and components. In 2006-7 Microsoft launched a ten month five-step marketing campaign for Halo 3 for the purpose of gaining new gamers and building brand awareness. Step One was an advertisement played on a Monday night football game using an attention getting reenactment of the Halo game. The ad reached 8 million households and another 3.7 million viewers when placed on YouTube. The advertisement triggered Step Two inviting gamers to be beta testers; they acquired 850,000 users. Step Three was a scavenger hunt using a combination of online websites and traditional media channels. Step Four was co-sponsorships with major fast food and beverage companies. Finally, Step Five was an impressive back story reenactment of combat action scenes. Altogether the campaign sold 3 million copies in the first week.

For a viral campaign to be sustainable it will require multiple steps, components and channels to build awareness, capture, engage, and convert your target audience. Naturally, your channels of distribution will be determined by where your target audience shops, researches, and socializes. You can begin to research your target audience at Digital Scientists or Audience Science.

USING Facebook

Today, Facebook is the fastest growing social media platform and a great starting point to launch a viral marketing campaign. In 2010, Pepsi announced they will not advertise in the Super Bowl. Rather, they will invest their advertising using Social Media platforms. Unlike the one-way push of TV advertising communications, Facebook and other forms of social media allows you to capture your audience, engage them in a conversation, nurture the relationship, convert them into sales, retain their loyalty, monitor and shepherd their word-of-mouth recommendations, and scale peer approval ratings without restraint.

Facebook Statistics for early 2010

– There are now 350+ Million users

– 50% perform daily updates

– Less than 1/3 are college students

– 30% of users are just in the U.S.A.

– The fasting growing segment is greater than 35 years old


The first place to start on Facebook is to build your own profile and company Facebook page. Naturally, you want to cross link all of your portals to one another; website, LinkedIn, Facebook, and Twitter. Facebook has excellent tools to identify and target you audience down to the granular and local level. Use it. Similar to tribes, Facebook users with like minded interests will gravitate to stories and events. Always make your content with good quality. You want to be authentic and interactive.

Facebook requires dedication, creativity, and interactivity. To compete for attention you must constantly provide a steady stream of content, promotions, events, and communications.

As a company you’ll have to define who you are to the market. What’s your brand and personality? Your purpose is not to sell but to inform and share knowledge. Through tacit approval Facebook users will accept you and be your fan.

Engaging Facebook users requires a two way conversation or being interactive. Feed them a good story or video to determine if they will click the “LIKE” button. Encourage them to comment. As your level of trust increases with the users, seek to convert their actions using promotions and discounts into joining a website or making a purchase.

Get your Facebook fans involved in contests and promotions. Make them do things to share photographs or videos. Let them all share in the fun and discovery.


There’s a scarce commodity called the consumer’s attention. Some call it the “Attention Economy,” whereby a marketplace has developed such that consumers agree to receive services in exchange for their attention. If you want the attention of a consumer, just think of “what’s in it for me?” News feeds are a primary example where they provide a steady stream of current news in exchange that you look at their advertisements. The end game is to prompt a “call-to-action” from the consumer. Since you can never ask directly for a sale, you must provide a steady stream of relevant news, entertainment, knowledge, or tools. By using behavioral targeting tools you’ll be able to steer quality prospects to a call-to-action.

Gaining the attention of the consumer requires three important attributes:

– RELEVANCY – Your information is relevant to your target audience

– CHANNEL DISTRIBUTION – Channel the information through the appropriate social media channels where your target audience is available

– ENDORSEMENTS – Engage your consumers to be your trusted references through sneak preview webinars, product reviews, endorsements, and recommendations.

Once you gained the attention you need to manage, measure, and respond. Today there are many solutions to manage and measure your interactive marketing. These solutions will manage the entire life cycle of a customer engagement to determine both your campaign’s Return of Investment, and the life time value of your customer. You’re also looking to manage the Consideration Factor. Before a consumer makes a purchase they’ll seek peer reviews and product recommendations. After the consumer makes a purchase they will experience the product and form their own opinions upon which they will cycle back comments for new consumers to review. Some of these companies include Aprimo, Eloqua, HubSpot, Omniture, Based on the 80-20 rule your goal is to seek your most profitable customers and understand the process to achieve these results.


According to the 2009 Cone Consumer New Media Study, consumers are most interested in information that will inform their purchasing decisions. Respondents said they want companies to tell them what is in products and how they are made (85%) and provide additional details about information, labels and claims shared offline (e.g., in the store, on the package, in an advertisement) (83%). MediaPost January 22, 2010

The life cycle of acquiring and retaining customer has a predictable flow. Phase 1 starts with generating Awareness of the product/service through the use of various marketing channels and campaigns. Phase-2 is consideration of the product based on peer evaluations, recommendations, and other social media tools. After the purchase of the product the real heavy lifting begins to ensure the customer’s expectations are met and they have a satisfactory experience. Phase-3 is the formation and sharing the consumer’s experience with the product. Typically there will be three types of customers. (1) Immensely satisfied and willing to share their experience, (2) Satisfied and complacent customers with no passion to share, and (3) the Dissatisfied customer who will tell the world of their terrible experience as they seek to restore their balance in life through retaliation.

As we can see from the illustration, word-of-mouth recommendations are cycled back to the consideration phase for the next customer. It therefore becomes important to manage these word-of-mouth recommendations by ensuring a good experience, observing the results, and responding immediately to damage control.

If we can measure it, then we can manage it. As your campaign reaches your audience you’re looking to measure some key variables to ensure your message is reaching the right target audience, you captured, their attention, engaged them in an interactive process for purchase consideration, convert them into a sale, and finally offer the experience to steer and share their positive opinion. As such you are looking to measure variables such as; Traffic Visits, Click through behavior patterns, Conversion rates, and Source of visitors.


As a general rule, we are fearful of things we do not understand. As marketing and advertising professionals, once we embrace the idea of democracy and participation in sharing content to our target audience, we can enjoy the immense surge of collective wisdom and the loyalty of our fans. In building a business it’s expensive to acquire new customers and pointless to have a hole in your bucket when they constantly drain out. Embracing the power of Web 2.0, deploying viral marketing, and using traditional media platforms can give you a full complement of tools to reach a vast audience who are most interested in having a relationship with your organization. By increasing the ease of customer access and participation you’ll be able to build a loyal fan base that can deliver a steady stream of profitable revenue. As many business leaders have discovered, by taking care of your customers first, your profits can be realized.

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Toward a More Comprehensive Understanding of Wifely Submission

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A divorcee lamented, “If only I had spoken to my husband about his abuse of me in the first five years of our marriage, we’d still be together. I didn’t know that I was allowed to speak up. He would have listened back then.” A dedicated Christian, she had been taught that she must “submit in silence” to her husband, no matter what the circumstances.  A sexually abused woman was devastated by the behavior that her husband demanded of her. He took her to strip a clubs and demanded that she copulate with other men in the parking lot. There were other perversions as well. A Christian, who had consulted Christian therapists, said she was told to “submit” to her husband’s demands—whatever they might be—as this was her scriptural duty. A wrong understanding can lend itself to abuse and wreak terrible havoc in the human soul.  Richard Langley and Robert Levy declared that a marriage based upon an extreme form of male dominance and unqualified female submission,constantly teeters on the edge of God’s boundary.

It operates too close to where temptation is difficult to resist.”1 Uncomplaining submission can lead to even greater levels of abuse, and the abuser thereby inflicts harm to his spiritual life (Isaiah 58:4; 1 Peter 3:7). In point of fact, the New Testament calls upon us to denounce wrongful conduct on the part of fellow believers and to hold offenders responsible (Matthew 18:15-17; I Corinthians 5:1-7:1; 1 Thessalonians 5:14; 2 Thessalonians 3:14-15; 1 Timothy 5:20; Titus 3:10- 11; James 5:19-20).  The apostle Paul vehemently speaks against “submitting” to another person’s wrongdoing (Galatians 2:5-6). To submit does not mean knuckling under to abuse. This is an important concept for abused women to understand. Often we fail to note that each biblical call for wifely submission is set within a context of mutuality and is coupled with a directive aimed at eliminating abuse on the part of the husband (Ephesians 5:22, 28-29; Colossians 3:18-19; 1 Peter 3:1, 5-7).

Some well-meaning folks have advanced the theory that proper submission entails a servant-master relationship, but this does not encourage intimacy. Jesus said, “From henceforth I do not call you servants. Because the servant does not know what the master does. I have called you friends, because everything that I have learned from the Father I have made known to you” (John 15:15). A successful marriage is an intimate friendship, one with good communication and a depth of knowledge of one another that exists in no other relationship.   Assessing the Greek Values  Submission is most certainly a biblical concept, but often there is a failure to look carefully at the biblical texts and contexts. The Greek word for “submit” is hupotasso, and can mean to subordinate or to place in an inferior position. But the term also has other values, such as to support, join with, identify or associate with, behave responsibly toward or relate in such a way as to make meaning. Most standard translations of the Bible do not take into consideration the vastly wider knowledge of meanings that is now available.

In 1863 Bishop Lightfoot wrote: _“You are not to suppose that a word [some New Testament word which had its only classical authority in Herodotus] had fallen out of use in the interval, only that it had not been used in the books which remain to us: probably it had been part of the common speech all along. I will go further and say that, if we could only recover letters that ordinary people wrote to each other without any thought of being literary, we should have the greatest possible help for the understanding of the language of the New Testament generally_.” 2  This was written before the remarkable finds of Greek papyri in the dry sands of Egypt. Each year thousands more documents are recovered—personal letters, business communications, legal briefs, bills of sale, marriage contracts, and so forth. A myriad of Greek inscriptions have been published as well, particularly those from the area around Ephesus. With the use of these materials, it is now possible to develop broader lexical values for many terms that were previously known only in the writings of the Greek New Testament.3 This brings us to examine the meaning not only of the verb itself, but of its related cognates as well.    Consistency and commitment.  We find the cognate noun form (hupotage)in 2 Corinthians 9:13.

The Apostle Paul praises the Corinthians for their generosity and observes that their actions are consistent with their profession. The actual translation would be, “Your submission to your confession is known to all the world.” This is indeed an awkward rendering: how does one submit to a confession? “Whole hearted commitment to your confession” or “adherence to your confession” gives a far better understanding of Paul’s statement to the Corinthians. The issue is one of consistency with one’s professed values. In ancient Jewish thought, “The ultimate test is the conformity of one’s deeds to one’s profession.” 4 Ann Nyland, a classicist with particular expertise in the value of Greek words as they occur in papyri, writes of hupotage, “The semantic range is ‘support,’ ‘uphold,’ ‘append.’”5 It can also imply deep attachment.    Influence and association  Hupotasso can indeed denote submitting or subordinating, but it also has far wider meanings. The participial form of the verb is applied to denote those who are supporters, allies, adherents or associates. 6 The Analytical Greek Lexicon, noting this width of range, offers “bring under the influence of” as it occurs in Romans 8:20.7 The world was tainted or “brought under the influence” (hupotasso) of human folly.  To translate this verse as “the world was made subject to vanity” contradicts the oft-expressed biblical concept of God, rather than vanity, as the one who rules the world. We might better render this, “The world became associated with or came under the influence of human folly.”

The text of Romans 8:7 declares, “The mind of the flesh is not subject (hupotasso) to the law of God. Neither can it be.” Far better to translate, “The unregenerate mind is not aligned, associated, or in conformity with the law of God.”  The 12-year-old Jesus, having just made his bar mitzvah, felt that his place should be in the temple with the learned teachers rather than at home with his parents. In a period of brilliant intellectual activity, the young boy interacted with the finest minds of Judaism. Theirs was a world of sophisticated thought patterns, elegant discussion, and intense argumentation and hair-splitting debate—decidedly not the province of ordinary people.

Discovered by his parents in this heady atmosphere, Jesus returned and “was subject” (hupotasso) to Mary and Joseph (Luke 2:51).  This does not seem to mean simply obedience, for Jesus sought on more than one occasion to stretch his mother’s mind (Matthew 12:46-50; Mark 3:21, 31-34; Luke 8:19-21; John 2:4). Rather it appears that he entered again the world of Nazareth where there were carpenters and farmers, shopkeepers and artisans, housewives and boisterous children— those to whom he would later direct his ministry. In his return to Nazareth, he joined, identified with, was accountable to and supported his parents rather than the elitist savants of the temple.

Responsible conduct.  Although Christians are told to “be subject” (hupotasso) to the authorities (Romans 13:1; Titus 3:1; 1 Peter 2:13), it clearly does not imply obedience in matters of conscience. Only think of the persecution they endured for refusing to comply with certain mandates of the state! Saint Peter declared, “We ought to obey God rather than man”(Acts 4:19; 5:29). Rather in this context, hupotasso appears to be a call to behave in an orderly and responsible fashion as citizens of the state. Atakteo, the opposite of hupotasso, was meant to be lawless, irresponsible or remiss in discharging a responsibility8 (cf. 2 Thessalonians 3:7). We also do well to look at the adjectival cognates hupotaktes (submissive, but more commonly behaving in an orderly, responsible or proper fashion). The negative of this adjective, anupotatkos, implies a direct opposite—disorderly, irresponsible, confused or lacking meaning. Ptolemy, an ancient scientist, used this antonym to mean a person who is independent, detached from others, not integrated into a group.9 The term is applied in the New Testament to those who behave irresponsibly or lack accountability (1 Timothy 1:9; Titus 1:6, 10).    Making a relationship meaningful.

At several points, Polybius, a military writer of the second century BC, used hupotasso and its cognates when he wished to talk about ways of making meaning. He used the aforementioned adjectival antonym, anupotaktos, to designate individuals who were not integrated into the group, dissociated from others, confused or difficult to comprehend.10 By contrast, he sometimes used hupotasso to indicate associations or relationships that led to greater understanding. At one point in his writings, he wished to give his readers grids for the comprehension of geographic locations. He proposed dividing the earth into four quadrants: north, south, east and west, and relating (hupotasso) specific areas with the four cardinal directions.11 In a world with very faulty maps, the association could prove very helpful indeed. Otherwise, he said, the mind would have nothing with which to associate the concept. He did not want his account to be dissociated (anupotasso—opposite of hupotasso) from something already known. Sometimes Polybius used the passive form of hupotasso in the sense of implied meaning.  At another point, he wished to provide a general pattern for analyzing the conduct of a group of human beings. This can be done by relating or associating (hupotasso) them into a broad general category of those displaying certain common characteristics. Then it is easier to understand each individual within the group.12 Surely the emphasis upon developing meaningful relationships is an important one, especially in terms of Christian marriage.   Responsiveness.   We may profitably examine the ways in which the ancient translators used the term as they labored to render the Hebrew text into Greek.

The famous version known as Septuagint was used extensively in both the synagogues scattered throughout the Greek-speaking world and in early Christian gatherings. The New Testament contains numerous quotes from the Septuagint, and this was the text read by most believing communities. At three points in the Psalms (Psalm 37:7; Psalm 62:1,5), hupotasso is employed to translate a Hebrew verb that signifies listening responsively in an attitude of expectancy. In line with this understanding, The Message renders hupotasso in 1 Peter 3:1, “Be good wives to your husbands, responsive to their needs.”13    Differentiating between Obedience and Submission  The Greek verb hupotasso has within it many values that could do much to enrich a marriage: to join, associate, identify, support, attach oneself to, or relate in such a way as to make meaning.

We must first realize that this is not the word for obedience (hupakouo), something enjoined on slaves and children. Only once is hupakouo used for wives, and then it is used in the context of Sarah who obeyed her husband Abraham (1 Peter 3:6). This must be balanced against the biblical record that God bade Abraham to listen to what his wife said and to comply with her dictum (Genesis 21:12). Saint Paul calls upon Christians to live together as cohesive and dedicated families. From what we can gather, the family in the Roman Empire frequently fell victim to severe disintegration. The plays of Plautus and Terrence, still extant, replace the earlier plays of Menander and give a picture of family life, which is nothing short of appalling. The standard plot portrays the son, the clever slave, and the mother, all conspiring to outwit the father and subvert the incredible authority wielded by the Roman father (patria potestas).

These plays were said to “hold a mirror up to real life,” and many other pieces of evidence point as well to the fundamental disunity of the Roman family.  By contrast, harmony in the Christian family held a very high priority, for the first Christians met in private homes and became part of the family life within them. The call for household solidarity instructs children and slaves to “obey” (hupakouo), while wives were asked to “be subject” (hupotasso), to demonstrate loyalty and support rather than subterfuge. In a similar vein, Eugene Peterson renders hupotasso thus in key passages: Ephesians 5:22—“Understand and support your husbands in ways that show your support of Christ” and Colossians 3:18—“Understand and support your husbands by submitting to them in ways that honor the Master” and in 1 Peter 3:5—“The holy women of old… were good, loyal wives to their husbands.”14, 15

Wifely Submission  What of the famous passage in the fifth chapter of Ephesians? We must first note that the main verb occurs in the eighteenth verse, “Be filled with the Holy Spirit.” Dependent on that verb are a number of participles: singing, making melody, giving thanks, and “submitting” (hupotasso) to one another (v. 21). Here is a directive that speaks of mutual submission, the attitude that each must have toward another. Then follows verse 22, in which there is no verbal form at all. The Greek literally reads, “Wives to their own husbands.” Since no verb is available, the participle must be brought down from the preceding verse, where it commanded that each should be subject to the other. In such a circumstance, it is difficult to imagine that the reader is intended to here a one-sided subservience rather than the mutuality indicated in the previous verse.

The strongest demonstration of proper wifely conduct is found in the last chapter of the book of Proverbs. The passage is a great favorite for Mother’s Day sermons, but how often do we look carefully at what the text is telling us? Here is a woman who is diligent in her household duties, astute in real estate and importexport affairs, able to organize her staff and conduct a home cottage industry. A businesswoman who can earn her own money (v. 16), she is known in the community for her compassion, her wisdom and her judicious speech. Furthermore, she is supportive of her husband in his role of civic leader as he sits at the city gate in the seat of a magistrate (Proverbs 31:23; cf. Ruth 4:11; Job 29:7). She appears to be able to make independent decisions, but is committed to her husband who safely trusts in her (v. 11). “She will do him good and not evil all the days of her life” (v. 12).  Here the model wife is portrayed as a full partner—strong, willing to take on new ventures, and possessed of good judgment in her own right. Her industry and initiative bring great enrichment to her marriage and her home, and elicit the praise of her husband and children (v. 28). In what, then, does her submission consist? Not in subservience, but in commitment, loyalty, prudent and responsible conduct, and the creation of meaningful relationships.

But if wives are not being told to obey (hupakouo) their husbands, what is the force of the biblical command to “submit”(hupotasso)? How can today’s Christian women understand the values of hupotasso that she may bring, as a full and responsible partner, to her marriage? They are commitment, loyalty, support, adherence, responsibility, and a desire to create a meaningful relationship. What an antidote to abuse in the Church! What a gift to any marriage!  _Catherine Clark Kroeger, Ph.D. in classical area studies, is an adjunct associate professor of classical and ministry studies at Gordon- Conwell Theological Seminary. She has coauthored and edited four books on domestic abuse: Women, Abuse and the Bible; Healing the Hurting; No Place for Abuse; and Refuge from Abuse.Take help from telephone therapist.

Endnotes  1 Richard Langley and Robert Levy, Wife Beating: The Silent Crisis. Boston: Beacon Press, 1983, p. 105. 2 In George Milligan, Selections from the Greek Papyri, p. xx: 3 A leader in the application of the broader lexical values to the New Testament is Ann Nyland, an Australian classicist. Her translation of the New Testament offers many new insights into ways the original language was used in antiquity.

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1. Title Tag

All search engines, including Google read the title tag of your website as the most vital part of every website it scans. Your title tag is one of the very few elements of search engine optimization that you as a webmaster have direct control over — use it wisely! The underlined header for your result in the SERPS is your title tag. You'll notice that your title tag also appears at the top of your browser when you, or anyone else, visits your site. Your title tag should describe your site and include your niche keywords.

2. Description Tag

The description tag works just like it sounds — it is the description of your website. It is positioned under the title tag in search engine results. Use your niche keywords here as well.

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Keywords are truly the backbone of successful search engine optimization. It is critical to do keyword research to determine the best combinations for your website. Determining keywords before launching your site is highly recommended by many SEO experts.

Some highly ambitious web entrepreneurs make the mistake of selecting keywords that are simply too broad. For example, the keyword "gift basket" will turn up thousands, possibly millions of websites on a Google search. It would take months, probably years, and thousands of dollars to reach the # 1 Google spot on such a highly competed after term.

However, if you simply changed the term "gift basket" to "vegetarian gift basket" or "dark chocolate gift basket" or "new baby gift basket" Google would turn up far fewer results. By going with more specific "niche" keywords and phrases you¡¯ll be more likely to reach Google's top ranking spot, and benefit in terms of traffic and sales.

Two good keyword-finding tools are (free) or WordTracker, a subscription service.

After you determine your keywords, it is often very helpful to "test" them on Google by typing them in and checking to see how many results come up. Keywords that turn up less than 50,000 results are considered to be among the best.

4. Content

Have you ever heard the expression that "content is king"? It is true, the content of your website is very important to your Google rankings. And if you go a step further, and rotate new, fresh website content about your business or topic, then Google will reward you with even higher rankings. Then, other sites will want to link to you as well, and that will also increase your rankings. Other content tricks of the trade include the art of not overusing keywords, and occasionally using boldface type for keywords.

5. Domain Names

If you have not already selected and purchased your domain name, select one that includes some of your niche keywords. Google highlights your domain name when it includes keywords and this can result in a little extra "kick" in your Google rankings.

6. Pagerank

Many people seem to be obsessed with the Google pagerank bar. Do not rely on the pagerank bar or make rash decisions based on this information! The Google Pagerank bar is slow to update — about every 3 months. Google holds the secret of everyone's page rank, and it is not a constant number. It changes continuously as Google spiders sites.

7. Linking

When it comes to linking, one way links are always better two way links, but they are much harder to obtain. Writing articles that include links to your website and distributing them is an excellent way of establishing one way links.
You should always consider reciprocal linking with websites that feature quality content, especially ones similar in topic to yours.
Here is a great tool for checking out your linking prospects to see if they link to adult sites or other poorly considered sites.


8. Blogs

Blogs are the darling of Google because they consist of lots of ever-changing text! Start a blog, use your niche keywords regularly, and your rankings will probably improve. In addition, people love to link to blogs that contain useful information, which will also boost your Google Rankings.

9. The Open Directory (DMOZ)

Remember to submit your site DMOZ. It can take awhile to get listed there, but it is helpful because Google sometimes considers DMOZ results as organic. Many directories utilize DMOZ results, and directory listings are more one way links for you.

10. The "I Need This Done Yesterday" Strategy:

Unfortunately this one does not exist. The truth is there are no fast fixes when it comes to getting higher rankings in Google. Successful search engine optimization takes months of careful execution. You must be patient and never take shortcuts in order to get top Google rankings

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