10 Basic Steps for Online Marketing


It is not enough to have a great website with attractive images and informative content.You need to market it and marketing is an ongoing process.Web marketing is quite different from web development or web design.When it comes to online business you should focus on website advertising.

Before you go for online marketing you should know the basics of it.Here are 10 basic steps that you can follow.

Directory Submission:

It is one of the most effective ways of online marketing.There are thousands of directories.Just choose the right category and submit your website.Go for manual directory submission and try to select important directories like DMOZ first and then move on to specific directories.

Article Marketing:

Article marketing is a very crucial step that you should take for increasing visibility on the Internet.Write informative articles covering the areas of your expertise and submit those articles to relevant article directories.Article submission will undoubtedly boost your online traffic.

Blog Marketing:

This is probably the best Internet marketing technique that you can follow.If you have your own blog then fine enough.If not,create your own blog first.Write useful and relevant content and submit your blog to well known blog directories so that blog search engines can track your blog.

Link Building:

Another great way of getting your business listed in major search engines is link building.Try to get as much inbound links as you can.This will help you to get a good page rank in search engines like Google,Yahoo and MSN.But remember that you should get relevant links means if you have a hotel website you need to get a link related to hotel,travel,tourism etc.

Email Marketing:

It is almost impossible to get in touch with each of your customer or business partner without having an organized mailing list.Take help of email marketing when you launch a new product or service or organize an event or share some industry news and so on.Try to send emails at least once a week if not more.

Press Release:

Other than reaching your business partners or customers it is also important to reach media websites and online publications. The best way to do so is press release. It is one of the most effective ways to drive traffic to your website.

PPC Advertising:

Pay per Click or PPC is one of the greatest online advertising tools.It is not a free service.You need to pay the search engine for every click but it is worth your money.PPC offers good return on investment.

Video Marketing:

Video marketing is an attractive way of drawing your customers’ attention.It will surely improve the traffic of your website.Video is probably the fastest way of communication.Therefore you will discover Youtube has millions of members.

Social Bookmarking:

If you want to share your web pages for free social bookmarking is the best option for you.You can be a part of any gigantic network of people.You can share your interests with them.People can easily find your website giving relevant keywords.

Social Networking:

It is the most effective online marketing strategy.If you want to reach your target audiences create a profile on various social networks,add your profile to relevant categories and create groups.It can immediately put you in contact with millions of people you wouldn’t have reached otherwise.

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Source by Steve McMains

Why Is SEO Important for Website Owners?


Most online surfers discover websites through mega search engines like Google and Yahoo. Some cleverly guide to websites through indirect links and ads that redirect them to specific websites. Website owners and companies also take the help of offline marketing strategies such as brochures and newspapers to secure online visibility. The good reputation of the websites is another vital feature that aids in securing huge online traffic towards them.

If you desire that online users reach your website through primary search engines, then you have to optimize (SEO) your website for best results. Webmasters and software developers are constantly churning out new SEO software and finding innovative methods to modernize search engine optimization. But, even today, the old strategies like using free SEO tools picked out from the online platform or keeping abreast of latest search engine algorithms can promote your website to superior rankings with sizeable traffic.

Let us discuss some the SEO tactics that work wonders for online website visibility and promotion:

  • Good Website Architecture – A properly designed website can improve user experience and lead to better search engine rankings. Correct placement and alignment can give your website clear-cut looks. You just need to follow the traditional standards of website design like loading relevant videos, images, good quality content and correct minor flaws to boost user experience.
  • Interlinking Sites – Links play a crucial role in website ranking. It leads visitors to all the different pages on your website. Using proper linking and anchor support on primary keywords and web pages can help you in catching the attention of Google crawlers.
  • Mobile Friendly – Being a mobile responsive website is one of the most important features to succeed in SEO and getting decent rankings. More and more people are using smartphones as an interactive device and only those websites with mobile responsive layout structure have the maximum chance to secure good user visibility.
  • Free SEO Tools – Instead of buying the most expensive and top SEO tools, you can find alternatives such as getting free SEO tools from the net. Toolkits such as Ubersuggest, YouTube Keyword tool, Anchor Text over Optimization Tool, and Wordstream are some of the free SEO softwares worth mentioning.

Why is SEO an Indispensible Asset for Website Owners?

Software developers and experts believe that modern techniques and new algorithms have only made SEO an indispensable factor for the development and growth of websites. Webmasters and companies know that search engine optimization is the only respite to secure good rankings, higher visibility, a large amount of organic site traffic and profitable sales. SEO techniques, if properly executed and implemented are one of the best ways to succeed, for small as well as big businesses.

There are innumerable hidden tricks and methods to boost rankings and site visibility through optimization of the websites. It is not necessary to spend a large fortune to gain online recognition. In fact, a few trial free top SEO tools and dedicated approach can help you survive the online completion find lasting success.

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SEO – the Basics You Should Know


What is it?

SEO is a carefully created method of improving the probability of your web page appearing on the results page of a search engine query. The nearer the top of the search engine results page your web site appears, the more likely that searchers will click on your web site link and go on to purchase the product or service you represent. You can perform search engine optimization yourself, or hire an expert to do it for you. There are approved ways to improve your standing and ways that can get you banned. It’s important that you do the optimization correctly to avoid getting your web site shut down.

Who needs it?

Any small business owner with products or services advertised online should make the effort to optimize their web site so as to achieve the best results when the search engine spiders visit your site. There are SEO algorithms that are used that are generally proprietary and different search engines look for different components in order to determine the rank of the specific web page. Naturally, each web site owner wants to achieve the highest possible page ranking for the products or services that are displayed on the web site. Getting your page ranking as near to the top of the search results as possible gives you more web browsers seeing your link.

How to get the best results

The best results for SEO is to determine the specific algorithm used by a particular search engine and write your web site to use the best possible mix of keywords, links, and placement so as to improve your ranking. Attention should be paid to using the keywords or keyword phrases correctly. Not only the number of times they are used, but in what context they are used. Even the placement of keywords on the page is important for best results. Another factor that is important is that of links to other web pages.

How does SERP apply?

SEO best results are returned on the SERP or Search Engine Results Page. When a searcher on the internet uses terms in a search engine query box, the search engine returns results on a page called the Search Engine Results Page. This can be a few links up to thousands of links, but few searchers look beyond the first page or two of results, since the results often are less relevant as you move further down the page. The ranking of your web page up toward the top of the list is what can increase your sales significantly.

Page rankings

Page rankings are the somewhat arbitrary number assigned to web pages based on the SEO results identified by the search engine spiders or robots. Each major search engine relies on a different algorithm for ranking, although there are similarities between the three major search engines, MSN. Yahoo and Google. The goal of search engine optimization techniques is to have the web page appearing on the first page of search results for the specific query.

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How To Boost The Reach Of Your Website


Having a website is the first step in every business’ online journey. It’s also key to achieving goals and objectives on the internet, provided it’s rich in features. The success of a website or the business, will depend a lot on its features and functionalities. After all, users will only show interest in a site that serves some of their purpose. Which is only possible the website is technically adept and packs in all those features required to make an impact on the internet. Not to forget, every business wants its website to reach to as many users as possible as only this can help it realize its goals.

In fact, every business looks for the ways and techniques that to help its website reach to more users on the internet and create an impression. This task is easier said than done as only a few select development companies know how to make that happen. Apart from hiring a well-known company for your web development projects, you need to understand the evolving trends in the market to get the most out of it. After all, your website will be as good as your understanding of the market and its dynamics, so a competitor analysis becomes important to get great results with your website.

More so, there are basically three ways in which you could make your website reach to more people and they include, having mobile-friendly design, multi-browser compatibility and all-device support. All these routes are quite helpful in taking the presence of a website farther than it actually is. With responsive design, it becomes easy to target the massive pool of mobile users and let them access the website on their own terms. This is perhaps the easiest and most effective manner of making website helpful to as much users as possible. After all, mobile users are something nobody in today’s time can give a miss.

Secondly, your website should be multi-browser compatible so that users have the freedom of accessing it from the browser of their choice. If a website is not compatible with all the browsers in the market, this will limit its reach to a great level for sure. Similarly, all good websites are supposed to support all devices, irrespective of the screen size and operating system they use. This is how a website is made easily accessible for those using as different devices as tablets, mobiles, desktops etc. This route helps websites to remain accessible to one and all.

In a nutshell, it all boils down to the kind of development work your website has gone through. After all, having great features will depend on the kind and quality of development team hired and taken advantage of. This is how your website’s reach and impact touch a new high and thus helping your business realize all its goals with effortless ease. So, you should hire only well-known developers so that your website can reach to the intended markets and users with effortless ease. This is how businesses grow and expand on the internet and carve out a unique identity of own.

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7 Benefits of Having School Websites


Having a website, whether for personal or business purposes, is now commonplace. Many however, prefer to build blogs (weblogs) rather than a static site because the former is much easier to implement.  But whether it is a blog or a website, the bottomline is always online presence; and schools need to have online presence via building school websites.

There’s a lot to gain for schools having their own school websites. With a minimal investment, a school website provides the following advantages to the school:

1.      A potent promotional tool of the school’s services and facilities. Websites could take the place of more costly traditional billboards and flyers.  Further, with websites the world, rather than the locality, is your  audience.

2.      Add credibility and build positive image of schools especially it is well designed, has quality content and periodically updated.

3.      Avenue for an interactive information exchange. With added website features such as chat room, school websites facilitates immediate response to queries about the school.

4.      Can serve as an online school database. The school can upload a bunch of information about the school into the website. This can serve as an online filing cabinet which is more efficient compared to our traditional filing system.  With the search button in your website, your reader can readily access the data uploaded in your website.

5.      A virtual office which is open 24 hours a day seven days a week. This saves money and time which could be used to other investment priorities of the schools.

6.      A venue for implementing a feedback mechanism.  Because it is very convenient to use the Internet, visitors could easily post feedback on school services and other related issues which they would not bother with telephones and letters.  With the interactive feature of your website, you can readily respond to the queries and issues.

7.      A venue for hands-on learning tool for students and faculty especially so if the school offers information technology related courses.

These are just among the many advantages of building school websites which can be up and running with a very minimal investment.   The only recurring costs are domain registration, hosting services and remuneration for website administration.

Creation of an effective school websites however, does not happen overnight. By being effective, it would mean that the website is able to maximize the benefits as earlier presented.  Careful planning should be the first step. Further, getting qualified and reliable people for the website project are necessary condition for a successful website. Outsourcing experts for the project can be cost effective, but is to the advantage of the school if there are in-house experts contracted on a long term basis for reasons of project sustainability.

If you would like to get an affordable expert who can build an effective school website, please visit a website solution provider at www.websforschools.com.

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Women and Submission Wrestling


Most people in the Maryland, Virginia and Washington DC area consider wrestling a male sport. However, today, many women are getting into grappling as well. It is not the type of grappling that we think of when we think of men's wrestling, but submission wrestling. The little known facts of women's submission grappling are the reason I wanted to write about women and submission grappling instead of men's wrestling.

It is often times called grappling, submission grappling or submission fighting. No matter what you call it, it is a term that describes the focus of grappling an opponent into submission or the realization of defeat. Many combative sports have submission rules. Some of these rules have been modified into wrestling. Submission grappling is a combination of different grappling arts combined into one sport. A submission wrestling event is a fight that does not allow hitting of any kind.

Other combative sports practice throwing and pinning, whereas submission wrestling uses a technique of grappling an opponent until that opponent either tires and can no longer continue or they simply give in to their opponent. These matches are quite different from the regular freestyle of wresting matches where pinning and holding are often used in a very short time ending the match with a "pin". Submission wrestling can last much longer than freestyle grappling due to neither opponent wanting to give in.

Many women are finding submission wrestling to be quite a popular sport for several reasons, but the main one is probably because women's lower body is more powerful than their upper body so many of the grappling techniques are easier to accomplish. Some older female wrestlers compete in submission wrestling in the male categories, if they have become exceptional at submission grappling. This is done by petitioning the Commissioner to compete in the male division.

The purpose of submission wrestling is not to hurt an opponent, but to get the opponent to concede the defeat. A player can be disqualified at any time for injury done to another opponent even after they have secured a submission. Without a submission, the player can be disqualified if the referee determines that the player is intending harm to their opponent.

Serious submission wrestling is compared to Jiu Jitsu and other mixed martial arts. The female version of submission grappling began in the 1970's. It has since become a well liked and used method of female wrestling. Participants travel all over the world competing in matches. Now fighters from other mixed martial arts forms are switching to submission wrestling.

The female version is not for everyone, however for the more masculine or manly female, this is the perfect sport to compete in. Not only do you enjoy the thrill of competition, but this form of wrestling can also be used in self-defense. Imagine taking down your attacker and getting them to either concede to losing the battle or holding them there until the police or a passer-by comes along. Imagine the look on that dude's face!

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Pros and Cons Of Submitting Your Article To Multiple Directories


The Value Of Article Marketing

One can never underestimate the value of article marketing, which has become an integral part of internet marketing.   Simply put, article marketing is the process of writing and publishing useful content as a means of drawing an audience’s attention to a particular product or service.  Submitting an article to multiple directories can be a way to gain visibility for your product or service.  On the other hand it can be a way to drive the nail in your marketing coffin.

It should come as no surprise that marketers from every discipline are writing and publishing articles as a way to connect with potential customers, and send traffic to their websites.

Once created, your content can be published in a variety of places, including print newspaper publications, online publications, article sites, ezine sites, and blogs.

Points To Consider

Here are a few points to consider, if you are considering article marketing as a way to promote your product or service.

If you are new to article marketing, it can be daunting process to get your material published on some of the major article sites such as Ezine Articles, Associated Content, and Article Base, because of very strict editorial guidelines related to the number of links that can be included in your article, the quality of the links, and where those links can appear.  

I learned the hard way that when publishing to these sites, it is critical that you learn and remain aware of the rules of a particular site and make sure your article adheres to those rules.  This will ensure your content is accepted for publication.

Failure to follow the rules can get you banned from a site permanently.

In all instances, you want to make sure that you check your article for grammar and spelling errors before submitting to any site.

Multiple Directories For Article Submission

There are literally hundreds of other article posting sites online, that offer less restrictive article submission.   While some reviewing is done on these sites, articles are not reviewed as painstakingly as the major article directories, and they are not as restrictive when it comes to the number or quality of links you can include in your article.  

If you are new to article publishing, these smaller article directory sites are a great place to get your feet wet before you actually start trying to publish to the larger sites.

In many cases, these free article directories as they are called, are set up and run by internet marketers wanting to get high-quality backlinks to their own website.  To facilitate that, they post their own content in addition to offering others the opportunity to post content to their article directory site as well.

For some, this is seen as a good way to build “backlinks” and increase search engine visibility for your website.

Choosing an Article Directory

When considering adding your content to multiple article directories, it is a good idea to check out the article directory site to make sure it only allows quality articles, that offer useful information, and that are not over-crowded with advertising links.  This kind of loosely run directory can end up being a poor-quality article site – one that you would not want to post your article on.  Article sites that allow unrestricted linking often end up being excluded from search engine results, especially Google, and can end up hurting rather than helping your marketing campaign.  

If you choose to post your article on a site like this, in the final analysis, it will defeat your purpose rather than help you gain the exposure you need.

In the end, you can never get enough online exposure for your product or service.  While submitting your article to multiple directories is a great way to promote, you should carefully consider which directories to use.   If you choose wisely, it can go a long way to help create the exposure needed to ensure that your content is visible to the world.

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Source by Charlotte Clark-Frieson

Printers – Digital Press


In the late 90’s the printers Denver specialists used began to revamp the digital printing process which reduced cost as well as production time. New equipment was introduced and the technology was perfected to allow printers to obtain high quality digital prints in just minutes. Nowadays, printers Denver companies are using are quickly being replaced with a new technology that is more affordable and highly sophisticated and in fast moving market like Denver, you must keep up with the competition or you will soon be left far behind.

IBM, Xeikon, Agfa, and Xerox all were battling to be the best. The productions included fixed imaging on press plate as well as plateless imaging where the production was direct to paper. Artists were noticing the ease of using the digital printers and began leaving the dark rooms to come out into the new light.

The new models of digital printers Denver companies were using were sophisticated and offered the ability to create short runs in just minutes and the modifications that were being made to the existing equipment was creating a new fad of image production everywhere. The reduction in cost to create these high quality prints created a boom in the market and made way for more technology and more companies to jump into this fast paced market.

The companies that were battling for first place included Xeikon who seemed to always be in the lead of the new technology. They started creating more and more press configurations that were designed to meet any budget. The use of the equipment was geared towards architects, photographers, draft designers, business executives and more. The uses of digital printers Denver specialists use today however are virtually endless.

The ability to create a digital print and send it through an electronic file all over the city as well as the world made the market that much more valuable. There was no longer a need to send prints through the mail where they could be lost, damaged or destroyed. The designs and templates are easily created from press or completely electronic and then a click of the mouse will send them to anyone, anywhere within minutes. The digital prints can be printed from any location, being placed on CDs, smart drives, and even emailed to business locations where printing capabilities are readily available.

The digital printers Denver experts use offer many new benefits as well as lower the environmental impact. With a dramatic reduction in chemicals that are hazardous to the earth, the digital printing era has brought with it a new clean, green feel and Denver folks can really appreciate this with nature virtually at their doorstep. The other benefits for those who use the equipment is the cost and time. To use digital printing is much more affordable than the traditional methods and the time spent in production is extremely lower than ever before. The ease of editing, cropping or altering images is made easy with the various software options designed just for digital images. The old methods are fading away and the dark rooms disappearing as more and more people are discovering that digital image printing is the only real sound choice for business.

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Types of Digital Printing machines


Digital printing is a term that encompasses a lot of different equipment that produce different products and different levels of quality and expectations.

First let’s start with the term digital printing:
Digital printing’s definition is taking an electronic file and directly from that file creating your final output without going to plates or any other type of intermediary step or proof. It can be black or color.

The black is usually done by copiers on the low end and machines such as the Xerox Docutech or the Kodak Digimaster. These machines are capable of @ 100 copies a minute. Even these machines use toner although they are capable of higher resolutions than copiers. Although, higher quality than copiers the docutech & digimaster still don’t rival true offset quality of true offset presses.

The reasons these machines evolved and have become so popular is the ability to do low quantities at reasonable costs. They are limited as to the products and substrates that customers will use these machines for.The evolution of doing this same thing to color was a natural evolution. The higher the quality the better it could replace offset on the low end of the quantity spectrum.

Also as color digital printing machines improved customers deemed quality acceptable for more and more products and uses. Color copiers came first and use toner in the four base colors of CMYK to reproduce color photographs and images. The quality is on the low end for color and is susceptible to scratches and rubbing more than liquid ink. Then there is the classification of digital presses. There are toner and two types of liquid ink presses.

All of these color machines have strengths and weaknesses like any other kind of manufacturing process. Toner based machines are the IGen3 and the Nexpress. The quality is much better than color copiers but can still have toner look to them and sometimes don’t print smooth screenes. The only true offset entries are either Heidelberg or Ryobi machines. These actually produce temporary plates to produce the print job that is on press at that time.

This is true offset printing but has some limitations because the vast % of machines are small format and don’t have the ink carrying capacity that larger presses do. These machines also can’t print variable data printing where the image or text can be changed from sheet to sheet. The other liquid ink machine is the HP Indigo family. The Indigo 3050 can print variable data while rivaling offset quality.

The Indigo digital press family is the only machine that can print variable data as well as being capable of printing PMS spot colors as well. Customers will use this machine to print postcards, brochures, posters, sales sheets, flyers and any other printed product. These are your choices in digital printing. As final users have continued decreasing quantities of their orders and use more and more of customized marketing digital printing’s market share has increased. It is a powerful option to promote your business from small startups to large corporations.

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Source by Printing Guy

An Introduction to the Magento E-Commerce Platform


Magento is an open source e-commerce platform. An e-commerce platform like Magento allows a business to setup a website selling products to customers online, while providing an administrative interface where the business can manage their products, customers, orders among other things.

Magento was first released in 2008 and since then it’s grown to become the most popular e-commerce platform today (30% market share in May 2015) and is now powering over 200,000 online stores.

Magento has a free Community Edition (CE), and a pay-per-year Enterprise Edition (EE), and in this post we will mainly discuss the Community Edition and where it stands out from other e-commerce platforms.

Hosted vs self-hosted

Some e-commerce platforms are hosted, that is, they are tied to the hosting of the company. Setting up an e-commerce site with them is alike to renting a service; your e-commerce site is tied to their system. This has an advantage in that it is very easy to set up and get started, but the downside is that you don’t truly own your own site and become reliant on the provider.

Magento, on the other hand, is self-hosted, which means have your own copy of the site. The downside is that it is up to you (or your developer) to find a hosting provider to set up the platform on. The advantage though is that you completely own the site, can do any modifications you wish, and can move it to another hosting provider at any time.

Internationalization

Features for international support is built right into the platform. Support for multiple languages, multiple currencies, tax configuration and VAT are a standard part of the system and easily set up and configured from the administration panel.

Theming & Multiple Stores

Magento allows the owner to switch the theme (look) of the site without changing any functionality. Multiple “front stores”, which can be switched between by the customer and is often used to provide different language versions of the site, is built right into the platform.

A powerful feature of Magento is that it can run several websites outwards while sharing the same products and customers among the websites, all managed from the same administration interface.

Open Source

Magento itself is an open source platform, built upon open source frameworks and programming languages. This gives it the benefits of outside scrutiny into the source with the result of improved design and security, and at the same time making it more accessible for outside developers.

Customization

Because of its flexible modular architecture at its core, Magento was built to be extended. In fact, much of the core functionality of Magento are module extensions themselves built by the Magento team. This allows for an astonishing level of customization, even allowing modification of the core functionality. This level of extendability and customization sets Magento apart from other e-commerce platforms and is one of the biggest reasons for its success.

Third party extensions

Extensions allow the developer or business owner to add specific functionality to the store that is not a standard part of the platform, without having to develop that feature themselves, often saving time and money.

Magento has thousands of third party extensions, more than any other e-commerce platform, some which are free and some which are paid for.

As mentioned earlier, because of Magento’s modular architecture, extensions can modify any part of the platform allowing features that change it at its core, making extensions possible such as Reward Points that adds reward points to customer when buying products which can then be used for discounts at checkout.

Other features

Other features Magento comes built in with includes a very powerful and extremely flexible promotion and discount rule system, multiple front & store support (mentioned earlier), configurable dynamic product attribute system, sales and order tracking system, excel import and export of products, a Content Management System (CMS), newsletters and many more.

Costs

Magento requires a decent hosting server to run well; this is a consequence of Magento’s feature rich and extendable architecture. Shared hosting is not recommended, so there may be extra cost involved in setting up a dedicated server.

As mentioned earlier, the community edition which we have discussed so far is free and comes with more features than any other e-commerce platform. In the case of a site that does not require many additional features, this option can be very affordable.

Where it can become costly is when features outside of Magento’s standard palette is required because of the time and skill required to develop them. Third-party extensions are often used to extend Magento and common price range is 50 – 200 USD per extension. Compared with developing the functionality yourself this is often a great cost saving.

Magento Enterprise Edition

A quick word on Magento Enterprise Edition. This is the non-free edition of Magento, costing around 15,000 USD per year. Most suitable for very large clients, it offers additional features such as increased security, performance, functionality such as in-store credit, gift cards, ERP integration, among many others. Finally, with Enterprise Edition you get access to full around the clock professional support from Magento through phone and email.

Summary

Magento offers a complete e-commerce platform solution. The free community edition is more than powerful enough for small to medium sized businesses, and often for large businesses as well. Where the standard features are not enough, it offers third-party extensions to expand the already feature rich platform, and Magento’s modular architecture allows skilled developers to extend and customize the platform to the business’s needs.

As Magento is currently the most powerful and popular e-commerce platform and is still growing and being developed according to the best industry standards, as well as having a growing third-party extension market, we can be certain to have a secure, up to date and well-supported platform for years or even decades to come.

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Der Immoblienmakler für Heidelberg Mannheim und Karlsruhe
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Schnell, zuverlässig und zum Höchstpreis


Source by Vito Li