In SEO, What is the Most Important Thing to Do?


There really is nothing more important than the inbound link if we are talking about getting a site listed well in the SERPs (search engine results pages). I have seen this proven, time and again, when a site will pop up into a high position with nothing other than a few links pointing at the site from other, relevant and important sites.

It's important to note that these links we are talking about are one way inbound links. These are not reciprocal links. They are also from sites with a high PageRank or importance and also the links utilize important keywords, ie, the same keyword or phrase as the listing we are talking about.

Next in importance would be the title tag. I have also seen sites pop into the high listings simply from improving on the title tag. Of course everything depends on the competition levels, the higher the competition level, the more difficult it will be to get listings. I have had good luck with title tags in the 12 word range and using keywords within it that appear on the page within the body content.

I would say the most important things with the title tag is to make sure that the keywords you use actually show up in the content of the site. Do not put keywords into the title tag that do not appear on the page itself. Always spend some time on creating a title tag that is relevant to that particular page.

Next in importance is probably the heading tag. H1 in particular. This should be the most important keyword for the page, and, be what the page is all about. It's not smart to stuff this tag. I have no real proof that any number of words in better than any other, but in general I look at this tag as a title for the page and hence, try to keep it simple and under five words. Often one, two or three words is enough to define the page. Make sure you use the most important keyword for the particular page. Make sure this tag is defining what this page is all about.

Navigation can make or break you site. Javascript navigation looks really nice but it can not be read by the spiders. Did you know that? I have seen many clients sites where the main home page gets indexed, but no other pages. More often than not this is caused by the navigation being javascript and the engines never even finding any other pages. I like to repeat the most important navigation along the bottom of the page, horizontally and in a smaller size type. I like this for two reasons, one is giving the engines another place to find the links to the rest of the site, and it also allows for the user to click a link to the next part of the site they want to see, right at the end of what they are reading.

The text used in these links should be keyword rich and definitive of the location you are pointing at. Click here just does not cut it. You want this anchor text to be informative and define where you are going. That is for the engines, but it does not hurt the user either!

I might get in trouble saying that I think code attributes are important. Some folk just do not agree. I have seen some sites rise in the lists after only changing (or adding) the alt = attribute on the image tags. Use your keywords, do not stuff them, and make them relevant to what the image itself is. Consulting Logo is a better alt attribute than logo is.

There is a lot more, and it should be known that everything you do to optimize a site works together … there is no silver bullet, no one thing to do, no magic. It takes a lot of small steel parts to build a skyscraper. It takes a lot of code improvements and linking to build a website. Everything works together the same way 30 instruments can create a symphony, or a cacophony of noise!

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Source by Robert D. Kelsey