A typical website may get more traffic from search engines than from a web directory, but do not let that keep you from using web directory submissions. Before you begin using web directories, you should consider the following because by learning about web directories can help you succeed when using them.
When internet surfers browse a web directory, they are there for a reason. They are looking for specific information and will typically have better luck finding it on a directory. This means that the traffic from directories is highly targeted and that means a good chance of conversion with your products or services.
The search engines give link directories higher expert status for the links they review and categorize into relevant categories. Web directories are trusted sources for this information because they are human edited and links listed there carry more credibility.
Here are some guidelines for directory submissions.
Correct information – Double check that all information you provide during submission is correct as to URL, description, title, name and email.
Check your site – Review it completely for broken links and errors to ensure top quality. Also check for spelling, typos and missing images. These items are indications of a poorly maintained site to visitors.
Pick the most relevant category – This makes the editor’s job easier for properly categorizing your site and can get it reviewed quicker. It will help the search engines identify your sites niche and give increased value to the link due to niche relevance.
Provide an accurate description – Be truthful and avoid salesmanship and marketing hype in your descriptions. Good editors will delete or change parts of your description to improve the accuracy.
Follow up – Check back at the directory occasionally to see if your listing has been approved. You can do a simple search using the directory search function. Remember that free listings can take up to six months for review or more. If you paid a review fee when you submitted the review process should be completed in just a few days.
Keep track – Log your submissions and organize them by directory and date of submission. You can refer to the list to avoid multiple submissions to the same directory. Once you have confirmed a listing you can also record that date.
SEO experts agree that submitting your website to quality directories is truly the best way of achieving natural one way links to your website. It is a task you can take on yourself or have done by a seo company on your behalf. Whichever method you use it is highly recommended it be done in a manual process which creates uniqueness of the submissions.
Submitting your website on your own is a good way to learn more about techniques in SEO and retain control over your link building process. By doing so you can also save money as it is much more cost-effective to complete the submissions yourself. If you decide on submitting yourself you can find information on how to choose the right directories at the Authority Directory link below.
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Source by Bruce Swedal