Directory Submission Appraisal


Directory submission should not be equated with spamming search engines with a daily dose of thousands of directory submittals for a single website. A directory submission should be researched as thoroughly as all other aspects of search engine optimization. Using the appraisal system of the search engines will keep your directory submission appraising your website and keep you in the search engine result pages.

Directory submission does not allude to mass-mail marketing efforts. Your website has to be indexed by search engines and build a reputation within the confines of search engine algorithms. Directory submissions can build links and increase your viability in search engine result pages – or they can knock your website out of the realm of search engine results completely.

Search engine algorithms look at the value of the directory submission website as much as they do to the website submitted to the directory. If the directory submission website is not worthy enough for search engines, it is not worthy enough for your website. Its poor reputation with the search engines will bring down your ranking. Page rank is not the deciding factor for directory submission. Appraising the quality of the directory that you are submitting your website to is just as important.

There are a handful of directories that have gained a solid reputation with SEO experts and are submitted to religiously. DMOZ, the Open Directory Project, is a prime example. Additionally, search engine websites accept that directory submittals from other search engines are reputable. For instance, Yahoo, Google and MSN would automatically accept each other’s directories and directory submittals based on their reputation.

Past that handful – word-of-mouth fluctuates between the beneficial and the harmful. There are, however, some not-so-microscopic details that can be examined to determine a quality of a directory. These are based on known search engine algorithms and how well the directory for the directory submission plays by the algorithmic rules.

Search engines tend to look at the directory’s submission policy. The directory’s submission policy should state that an editor will be reviewing your website submission, particularly if you are paying for the submission. This implies that the website will be reviewed for quality standards by the directory submission service. If a directory’s policy merely states that you are paying to be listed in a directory, without mention of an editorial review, it is likely that search engines will see this as a negative policy and it will be reflected in the search engine results pages (SERP). The search engines will also look for evidence that this directory submission policy is actually followed through with, and not merely a statement to skirt around search engine requirements.

Search engines also see massive automated directory submissions, particularly with new websites, as a sign of search engine spam. A search engine is likely to demote your website if it is guilty of search engine spam. Paying a few dollars for hundreds or thousands of directory submittals in a short period of time is highly likely to keep your website out of the SERPS. Once you have submitted your website to the authoritative directory submission websites, it is important for you to cautiously submit your website to niche directories, content related directories, and geo-targeted directories to develop healthy linkage and traffic exposure. Examining a directory policy, reviewing the website for overt advertising, paid link farms, and obvious spam will ensure that your website will move up in the SERPS and not be knocked down into the search engine abyss.

Directory submission appraisals are a necessary part of website promotion. Search engine optimisation and website optimisation must always consider the reputation of the website from a visitor’s point of view, and from a search engine’s point of view. Appraising the directory for your website’s directory submission is an important part of reputation management and search engine optimisation. If you want what’s best for your website, appraise your prospective directories for their influence on your SERPS. A quality directory submission will help bring your website into quality search engine result pages – then you’ll be on your way to appraising your new quantity of website visitors.

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Makler Heidelberg


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Source by Lina Smith