Definition of Viral Marketing
Viral advertising or viral marketing is one of the best ways to get your information out to the masses, especially if you're advertising on the internet. Viral advertising has been defined many ways but the bottom line is this. When you create something unique to share with others and they find it so interesting or funny they begin to share it with people that they know. Within a matter of minutes the information is spreading over the internet and is being watched or read by millions.
Viral Email Marketing
During the early days of the internet examples of viral advertising took the shape of an email, usually a funny joke. What happens is that someone writes a funny joke that is clean and unique, then sends it to as many friends they have in their inbox. If the joke is really funny then a large portion of those friends that receive the email feel obliged to send it to their friends … and so on.
The advertising portion of this email (if done right) is usually hidden cleverly at the bottom, so it does not appear to be an advertisement. AOL and HotMail were able to create millions of Free email accounts using this idea. At the bottom of each email was a little note that asked if you wanted a free email account. WOW! I wonder how many billions of dollars are made each day with this idea. How many paid AOL accounts for their dial up were sold? The idea is to give you something of value for free in the hopes of you going to their websites. Guess what? It worked.
Viral Marketing Products
It still works today. Today emails can be just as viral as they were 10 years ago. But with high speed internet in more homes, videos are the latest hit. It's no wonder that YouTube is one of the most popular sites on the internet. Did you see a funny video about a current event? Well, lets copy and paste the URL (or web address) of that video into an email and send it to 10 of your best friends … and away it goes! Videos can be tracked as to how many times they are watched and you can see for yourself that a video can jump from only a couple of views, to hundreds of thousands in a very short period of time.
Videos are using viral advertising to generate billions of dollars everyday. How you ask? Well, most people put those video's on sites that host them, like YouTube. So even if it's just a video of some silly pet trick, every time someone watches a video they see YouTube. Just like AOL and everyone else, they are providing a free tool or service that focuses on people going to their site. These websites sell advertising, ever see the pay per click ads or banner ads on YouTube?
Viral Marketing Examples
How about taking advantage of some of these free techniques for your internet business. Lets start with email. At the end of each email you should have a signature tag. What this means is under your name, there should be a link to your website.
You could just type the web address out or you could hide the link in a bit of text. An example is when you see the words, click here now.
You would embed the code so that the words Click Here Now were clickable. A basic Google search on the internet for HTML signatures will provide the basic steps for most email programs.
Now every single email that you reply to or create you have the power of your link being in front of thousands or millions if your email gets passed around enough …. for FREE.
Viral Marketing Campaign
YouTube makes it so easy to set up an account and the best part is that it is free. Most newer digital camera's have a video feature on them. So the next funny video you shoot go ahead and place it on YouTube. Then share it with all of your friends using email. A trip over to YouTube and a little video surfing you can easily see how to add your information within a video. Do you belong to any other social sites like Facebook? You can share your videos with all of your friends there too.
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During this explosion of internet growth the ideas of viral marketing are only increasing. Your ides of advertising on the internet using little or no money are endless. You just need to understand the basics of marketing, once you understand this it does not matter what your selling.
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Source by Todd Bobal