What Is Viral Internet Marketing


What is viral marketing and how can it help your internet marketing business? In this article we will look at 5 ways you can combine the two.

Viral marketing as it pertains to internet marketing could be described as the effective way or advertising or producing brand exposure through social networks.

The technique spreads throughout the network rapidly by word of mouth or by Internet resources like e-mail, blogs or other services. Like a virus, it replicates and spreads quickly.

When you look at this definition, certain words stand out. Words like social networks, e-mail, blogs, and of course Internet resources. I would submit that the phrase viral marketing could actually be called viral Internet marketing.

Social networks are all over the place on the Internet today. There is none bigger than My space, and it is proving to be an excellent way for Internet marketers to make friends and make money.

Blogging has turned in to big business as well. Blogs can be written on virtually any subject, and when you combine products through sources like affiliate marketing you can quickly monetize them as well.

E-mail marketing has been around almost since the beginning of the Internet. It is still a great way to make money when you build a wall of the list of people who want to hear from you.

You make money by sending out information that they look forward to reading and including product recommendations that you make money selling.

Internet resources can cover a broad range of topics, but certainly we want to include auto responders, websites, blogs, forums, and various traffic methods that Internet marketers use to get more visitors.

When you start thinking about viral marketing being a virus your goal is to create a buzz and have people market for you. You can quickly see how that would work on My Space. This is a community of millions of people that have access to each other.

My space is great for making money when you come up with something unique to share with people.

Discussions forums are an internet resource where people hang out and share information. This is another great form of viral marketing. You make a post on a topic. People read it and reply.

They may agree or disagree with you, but it starts to create a buzz. Your sig file can contains a link back to your website giving you a chance for traffic and more sales from making one post.

This is the least five ways viral Internet marketing can help your business when you use it right.

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The Basics on Directories


Once you have your website up and running, one of the first things you need to do in the world of site promotion is submit your site to the directories. If you are new to this, then one thing to understand is that directories are not search engines, it’s a common mistake. Directories list websites and organize them by category and subcategory. Each category is broken down into smaller and smaller subcategories so that your website is listed in the most accurate way possible. The category/subcategory should apply to the whole site and not just one page or section, so be sure to select the right one. Submitting your website URL with misleading or incorrect information can cause a delay or rejection for your site.

Web directories exist to catalog active websites. If a directory was able to accurately list every active website around the world it would be the perfect directory. However, the fact that it is so easy to start and abandon a website means that no directory is perfect at any moment. Directories try to weed out any websites that are no longer active, so that people can find information that is up-to-date and accurate.

There are several reasons that people submit their websites to the directories, but the most important is that search engines send spiders through these sites to find active, categorized websites that have already been compiled by the directories. So, by listing your website with important directories, search engines find your website with all the proper information and correct links. Another reason to submit your site URL to the directories is that each directory creates an inbound link for your site. In its most basic form, an inbound link is seen as a vote for your website by the search engines when they try and determine what pagerank you should have. So, the more quality directories that list your website the better your chances are for improving your pagerank within the search engine results page.

Directories can be either free or paid with the paid directory fees ranging from the small $5 to the pricey $300 for Yahoo! and other top level directories. However, most paid directory fees range between $25 and $50. The quality of the directory is not determined by how much it costs to submit, in fact many of the best directories are free. You need to evaluate how useful the directories are for you, especially when it comes to niche directories. There are hundreds, even thousands of web directories from which you can choose and if your budget allows you can submit your website URL to every single one of them. For most websites it makes sense to submit to a combination of free and paid directories and to seek out the niche directories that serve your area of interest.

You can handle directory submissions yourself or in-house, but to do so you need organization and a plan. Do your research and compile a list of directories and then you can begin the work of submitting. Each directory will have its own policy for how you submit your URL and website information as well as a different category/subcategory structure, so it can take a bit of time to handle each one. Gradual is best in any case, so plan on submitting to 25-100 directories a week and you will be on target. It is important to keep track of what directories you have already submitted to so that you don’t duplicate your work. First, that’s a big waste of time for you and second, most directories will punish you for submitting your website URL multiple times.

Just a small sampling of the paid directories that are out there:

  • Yahoo!
  • elib.org
  • This Is Your Year
  • WhatUSeek
  • Business.com
  • A few of the free directories that are available:

  • dmoz
  • vlib.org
  • Open Directory Project
  • World Site Index
  • lii.org
  • webworldindex.com
  • Internet Public Library
  • info-listings
  • Niche directories are also useful and important for your website, especially if you are trying to shift your focus to niche marketing. These directories cater to one specific area of interest such as women, mothers, cars, electronics, celebrity gossip, etc. You can run a search for these directories using a search engine and begin looking for those that specifically target your industry. There are websites that have already compiled lists of niche directories that might be of interest to you, so check them out and see if they have what you need. Web Directories’ listing of niche directories, DirectoryNiche.com , and Internet Search Engine Database’s niche directory list are just the tip of the iceberg when it comes to niche directories. Put in some time and find the best ones for you!

    Submitting your website to directories can be a huge time commitment and if you don’t have that kind of time perhaps the best solution is to outsource. There are many companies that handle directory submissions. Most of these companies charge between ten and fifteen cents per free directory submission and have various packages that let you choose how many directories you want ranging from one hundred to several thousand. Using a qualified outside firm will save you the time and administrative headaches that come with managing the directory submission process.

    If you decide to handle the directory submissions for your website yourself, then be sure to pay attention to the requirements for each directory. Every directory has its own system and some difference in their policies for how to submit your URL and information to their site. Be certain that you use correct spelling and grammar as this represents your company in a very public way. Also, if a directory is manually edited there is a good chance that they will reject your site for such sloppy work.

    However, if you go this route be sure to take some time and comparison shop and evaluate your options. Looking over the competition you can see a range of prices, various quality of directories they submit your site to, and different reporting tools so you know what has been done and what hasn’t. Also, look carefully at the spelling and grammar used on these business websites because if they can’t spell things correctly on their own site they sure as heck aren’t going to spell things correctly for you and that puts your website at risk for rejection by the directories and makes you look bad when the links go public.

    Whatever you write as your company profile or summary be sure that it is timeless and will hold up to being on the web for several years. Try to describe your stock or service in general terms rather than listing individual products or even brands. If you sell sports equipment then list the kind of sports such as tennis, golf and soccer gear rather than saying Wilson, Nike and Puma since you may change brands over time.

    Whether you handle your directory submissions strategy or you hire out the process be sure that you submit to directories over time rather than all at once. The big search engines take notice of how you get inbound links and use it in their pagerank calculations. If Yahoo! or Google sees that your website went from having only twenty-five inbound links to have four hundred or a thousand in just a week they know that you probably did it by blitzing the directory submissions rather than in the organic interest in your site. Take your time and submit your website to a limited number of directories at a time so that you can build the links more in a slow and steady way.

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    SEO 7 Key Steps to Make Money With SEO


    Search Engine Optimization has been proven to be one of the best techniques any webmaster can use in order to drive quality organic traffic to his or her site and ultimately convert this traffic to instant money. Here are some key steps on how you can do exactly that:

    1. Fill your content with relevant keywords. Make your site crawl by using appropriate keywords or keyphrases so search engine can easily find you. Sprinkle these keywords on your articles without sounding too unnatural. Remember you have to make your content both search engine and user-friendly.

    2. Build links. To get optimum result, build links to websites which are already indexed by search engines. These websites typically have strict traffic and good search engine ranking that can drive quality traffic to your webpage.

    3. Submit your webpage to SEO directories. This is the best way to create a quality one way link to your site.

    4. Write and submit quality articles to ezine sites. Make your website crawl through internet marketing. Write quality articles and distribute them over the internet. Each submission grants you a one way link.

    5. Do a keyword research regularly. The needs and wants of your readers dramatically change everyday. Identify the new keywords that they might use in searching for your products and service. Optimize your webpage by using these keywords naturally.

    6. Update your webpage regularly. Keep your website active by posting new content, images, reviews or comments whenever appropriate to give you readers a reason to check out your site over and over again.

    7. Utilize link popularity. This can easily be done by getting at least 2 quality inbound links to your site. This is the most powerful SEO technique there is in the World Wide Web today so learn its routes and take advantage of it.

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    You Have More Web Sites Than You Think You Have: The Importance of Deep Submission


    If I ask you how many web sites do you have? You may say "One, yes it is http://www.mycompany.com " or "two" in case you have a second organization or company. When I first began promoting my web sites I was, like most people, only thinking in terms of one web address, the url of my main page. And I thought that this main page was a difficult one to promote because it was the index page of a magazine that covered a wide variety of fields (environment, arts, science, politics, spirituality, etc). How could I optimize a page for so many keywords, which market could I focus on?

    It was only after discussing the subject with another web master, who had a similar site, that I learned that the diversity of all the inner pages of my site was a huge asset. Each of these pages was like a mini-website, and capable of attracting a multitude of visitors using a variety of keywords. Part of my ignorance at that point was due to a lack of accurate tracking data. I had a simple tracker on the main page that told how many visits that page was getting, but I had no idea of ​​what was happening deeper inside the site. Then I was able to get access to the raw access logs of the site and using a log analysis tool I began to see the real picture of what was happening.

    I saw that the main page was getting one third of the total traffic of the site. I found out that one article, "The Causes of Tropical Deforestation" was a big hit and consistently getting a lot of traffic. Other articles were also quite popular, but covering completely different subjects. It was then that I realized that I had not one web site, but more than 100 web sites.

    What does all this mean in terms of design, optimization and submission? It means that one has to realize that people may well enter your site through the "side door" or the "back door" and you have to prepare accordingly.

    For design, it means that the structure of your pages and navigation system should invite the people who enter from the inner pages, to make it to your important pages (about us, main page, or your order page!). For optimization it means that you should take more care about the placing of keywords, description and title tags on all the pages. Have you ever seen websites where the blue line at the top of the browser is showing the title of the page to be "New Page"? Even very good designers become a little bit sloppy on the inner pages, and though they do typically manage to put a proper page title on those pages, they seldom take the trouble to write separate meta tags for the keywords and descriptions. But as I learned, these pages are an asset and can be optimized and promoted to gain more traffic.

    The first thing that I did was to redesign my navigation system to take advantage of this traffic and make sure that those who entered through the back door would visit the important departments of the magazine. I also put a newsletter sign-up form on all the inner pages, and to this day these pages are bringing in a steady stream of subscribers to the magazine's e-mail bulletin. The next thing I did was to make sure that the inner pages had proper meta tags, and finally I did a deep submission of the whole site.

    What is a deep submission and why is it necessary? When you submit the main page of your site to a search engine, the search engine sends a "spider" to look at your page and put the data on that page in the search engines index. Sometimes the spider will follow the links on your main page and also pick up some of the inner pages (Google, for example is very good at this) but sometimes they do not go deep enough into the site and only one or two of your pages are indexed. To get the other pages indexed you have to submit them all separately, just as if they were other web sites. However, if you have 100 pages you can not submit them on the same day to one search engine. That would be regarded as spamming. If you submit one url per day per search engine you will not get into any problems.

    So, think about your site more deeply. Your inner pages are mini-websites and if prepared and promoted properly they could increase your traffic and your sales dramatically.

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