The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback

The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback

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The missing manual on how to apply Lean Startup to build products that customers love

The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice.

The Lean Startup movement has contributed new and valuable ideas about product development and has generated lots of excitement. However, many companies have yet to successfully adopt Lean thinking. Despite their enthusiasm and familiarity with the high-level concepts, many teams run into challenges trying to adopt Lean because they feel like they lack specific guidance on what exactly they should be doing.

If you are interested in Lean Startup principles and want to apply them to develop winning products, this book is for you. This book describes the Lean Product Process: a repeatable, easy-to-follow methodology for iterating your way to product-market fit. It walks you through how to:

  • Determine your target customers
  • Identify underserved customer needs
  • Create a winning product strategy
  • Decide on your Minimum Viable Product (MVP)
  • Design your MVP prototype
  • Test your MVP with customers
  • Iterate rapidly to achieve product-market fit

This book was written by entrepreneur and Lean product expert Dan Olsen whose experience spans product management, UX design, coding, analytics, and marketing across a variety of products. As a hands-on consultant, he refined and applied the advice in this book as he helped many companies improve their product process and build great products. His clients include Facebook, Box, Hightail, Epocrates, and Medallia.

Entrepreneurs, executives, product managers, designers, developers, marketers, analysts and anyone who is passionate about building great products will find The Lean Product Playbook an indispensable, hands-on resource.

Wiley



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Horse racing system, betting systems, make money online, laying horses on betfair, proven laying system, lay betting, betfair, laying favourites, false favourites, online betting exchanges,betfair trading, punting on horses,racing tips, sports betting, weak favourites

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Creating Viral Mobile Videos – MMS & File Sizes


If you want to create a video that can be spread virally via the mobile phone medium you must adhere to strict guidelines. The video must be able to be forwarded via MMS (Multimedia Message Service), which means the video must conform to MMS standards.

The general standard file size for an MMS is 300kb maximum. However, you should always create your videos with a maximum file size of 295kb, to leave room for any header information that may be added by the network/carrier.

Some phones won’t let you send an MMS that exceeds this file size, while some carriers will simply charge you a large fee if you exceed the 300kb limit. For example, in America ‘AT&T’ have been known to charge their subscribers massive fees for every large MMS that exceeds 300kb, subscribers are then shocked come bill time because they did not do the proper research.

Every carrier is different and it is recommended that mobile users read up on their phone’s MMS capabilities and the carrier’s file size. It is also important to note down how much extra you will be charged if you exceed this limit. It has been reported that in Australia ‘Virgin’ only allow their users to send an MMS if it stays under the 100kb file size. The 100kb was obviously designed for pictures, not video, meaning Virgin users won’t be your best target market if you want to get a viral video to the masses.

An MMS cannot be fragmented. This means it cannot be broken up into 2 messages and collated on the receiver’s phone as a single message. When you type an SMS message that exceeds 160 characters, your phone will send the message in 2 separate parts and the receiver’s phone will then put the 2 together to make it look like a single message. MMS does not have this functionality! A video cannot be broken up and sent across a network.

The sending of an MMS is event-based, not data-based. Therefore, MMS customers are not charged for the GPRS component utilised during the carriage of their MMS message through the network. As a user you are billed on the event, not on the size of the video. It doesn’t matter whether the video is 230kb or 295kb, the cost to the user is still the same. For this reason, producers of mobile videos might as well get as close to 295kb as possible. The only benefit to the user is that smaller videos will reach their phone quicker, but the time difference is not worth worrying about in today’s mobile world.

While 300kb is currently the generalised standard for most countries like Australia, we are now seeing high-end phones, carriers and networks all strategically pulling together to double the 300kb limit to 600kb. For example, the BlackJack 2 has a limit of 600kb, and a recommended video file size if 595kb. Only a small minority of people can receive an MMS of that size, so I still recommend creating all viral videos at 295kb to get your viral video to the highest number of eyeballs.

Do your research and know your market’s capabilities:

Examples:

– In India, it’s common for mobile videos to be 100kb

– In Sweden, the network Telia restricts MMS size to 300kB

– All 3G compatible phones can receive/send 300kb MMS

– Most older phones may only allow 100kb, whilst even older phones may only allow 50kb

– Nokia S60 devices have a 100kb limit, whilst Nokia S40 devices only have a 45kb limit

Australian Market

– Telstra = 500kb

– Optus = 200kb

– Vodafone = 100kb

– Three = 300kb

– Virgin = 100kb

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New Star 23176 1 to 50-Double Side Plastic Table Numbers, 4 by 4-Inch, Black on White

New Star 23176 1 to 50-Double Side Plastic Table Numbers, 4 by 4-Inch, Black on White

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Whatever event you are planning, a wedding, a corporate event, or a large dinner, you will find that these table numbers make just the right statement without being overpowering. Included are numbers 1-50 on a white 4×4 inch plastic card. Both Sides.Durable plastic table numbers
Bold numbers that are hard to miss (in either black or white)
Available background: black or white
Available numbers: 1-25, 1-50, or 1-100
Size: 4″x4″



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Online Advertising For The Chinese Market


When you need to get your products or services in front of a Chinese audience, where do you start? This article will give you some tips.

Whether you have a full line of products and services available that you want to market to China, or whether you only have one or two things available to China residents, you’ll want to get your website in front of Chinese eyes through online advertising methods with a Chinese twist.

Traditional Search Engine Submissions

Many of the largest Chinese search engines offer free submission for your URL to their search engine. Here are the largest sites and their URL submit pages:

Baidu is the #1 Chinese site on the web:

Baidu Submit Page – baidu.com/search/url_submit.html

The Chinese version of the #1 worldwide Internet search engine, Google:

Google China Submit Page – http://www.google.com/intl/zh-CN/add_url.html

Yahoo China is another popular search engine used by the Chinese:

Yahoo Submit Page – siteexplorer.search.yahoo.com/submit

Sina.com is another huge Chinese portal and search engine:

Sina.com Submit Page – iask.com/guest/add_url.php

Sogou.com is another large Chinese search engine:

Sogou.com Submit Page – db.sohu.com/regurl/regform.asp?Step=REGFORM&class=

Sunwukong is an up and coming English/Chinese search engine:

Sunwukong Submit Page – sunwukong.cn/add.php

KeepSo is another Chinese search engine that offers free submissions to their index:

KeepSo Submit Page – home.tianwang.com/denglu.htm

Juxit is an English/Chinese meta search that offers both free and PPC URL submissions to their index:

Juxit submit page – juxit.com/accounts.php

Directories

DMOZ – DMOZ is one of the largest and oldest human reviewed directories on the Internet. Their results are also used by many other large and small search engines, directories and portals. Google’s own directory section uses results from DMOZ, so it’s an important submission to make. For Chinese language or Chinese related sites, you can submit to DMOZ for free by clicking the Suggest URL link in the appropriate regional category. Submit carefully and pay close attention to the category guidelines, as DMOZ is notoriously hard to get into and extremely slow to review sites in their submission queue. Some sites are still waiting to be reviewed from several years ago!

Paid Directories

The following directories offer listings in their directories or search databases for a fee:

Yahoo – Yahoo has a traditional search engine, but they also have a directory section, where the results are very much like DMOZ, where everything is strictly categorized with top categories and then hundreds or thousands of subcategories under those. If your site is not commercial, is information or non profit, you can still submit to the Yahoo Directory for free, otherwise you’ll need to pay a yearly fee to be listed. Navigate to the appropriate category and then click on Suggest A Site.

Sohu.com – On Sohu’s Add URL page, you can find some paid submission options to list your site in their directory:

It’s at add.sohu.com

163.com – This massive portal offers paid submission and listing options here:

emarketing.biz.163.com

Pay Per Click

Don’t forget about pay per click, for many sites, it will be the easiest, fastest and sometimes the most cost effective method to reach Chinese users. Both the major PPC services from Google and Yahoo offer targeting to Chinese users.

There are endless other ways to promote your site to Chinese users, but these are some of the most popular and effective options.

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SEO – Writing the SEO FAQ Article


If you do not know what type of search engine optimized article to write for your web site then it is a good idea to consider writing some kind of FAQ article. FAQ stands for frequently asked questions. If you go to a message board or forum about a topic and provide a 250-word answer to a commonly asked question on these boards and then upload all of this information to your site you will probably get tons of traffic and also clicks on your affiliate links.

The best thing about a FAQ article, which can be as tiny as 500 words. The great thing about the Question and Answer format is that often you can stumble across the very language that people are actually using when they type questions about this subject into a popular search engine like Google or Yahoo. So when you do your market research properly and try to find what you need on the forums at big websites like ivillage or on huge consumer or product review sites then you are actually using the keywords that you need to optimize your website on a silver platter .

As mentioned previously in this blog, a good source of keywords is the overture inventory tool, which is a free tool for searching for the appropriate keywords to use in your ad, blog or article. The key to using it is to never choose the top keyword but rather ones that are more exclusive.

The original purpose of the Internet was to give people information about products, places and people that they could not get elsewhere. People still look on the Internet to find this exclusive type of review today. When you write a FAQ article you are satisfying that urge to find out the "truth" about a product or a solution to a problem, which was the entire basis for the FAQ page on the Internet in the first place.

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Keywords for the Crowley Tarot

Keywords for the Crowley Tarot

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This easy-to-use reference provides a handy dictionary and overview so you can readily check card meanings and interpret the symbols for different occasions. Included are the number, glyph, astrological attribute, general meaning, what the card encourages what it warns against, and how you can use it if you draw it as your card for the day or card for the year. sure to become a classic in every tarot library! Bibliography. Index. Illustrated.



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Why Offshore Web Development Will Suit Your Business


Every business is supposed to have a dedicated website to make its online presence felt. The website should be developed using the latest trends and technologies in the web industry to bring all those advantages available on the internet. For a business, there are two ways to get a website – first, buy hiring freelancers and second, by trusting a web development company. The second option brings benefits on virtually all fronts together with getting things done in a professional manner. And when the purpose is also to cut the cost with the development work, offshore route then becomes the best to take.

In a sense, you need to trust an offshore development partner to get your projects completed on time together with bringing you cost advantages. Such a company has the experience of serving clients from across the world and it knows how to prioritize web projects of different scales to deliver better ROI. You can hire them irrespective of any geographical boundary and this is how you stand to gain on every front of development. The best part, risks elements are virtually non existent when you decide to outsource your web development project or one of its processes.

More so, deadlines won’t be missed as offshore companies have a team of designers and developers and allocate resources accordingly. So, businesses needn’t worry of delays to their projects and thus, they can gain the kind of efficiency they look for. More so, you will be able to keep the business going in a 24 x 7 basis thus gain a lot on the operation front. By outsourcing the work to a favourable market, businesses can save time and give utmost focus to core business or core operations. They can choose the market where cheap labour yet quality IT services or solutions are delivered.

More so, outsourcing the development project is a great opportunity to gain an edge in the market and realize your online objectives in a timely manner. You should not be sceptical about outsourcing as this business model is leveraged by businesses across industry verticals to gain a foothold in the market. After all, cost and time considerations are something you can hardly afford to ignore given their usefulness to your business and its prospects in the long run. So, whether you want to get the best of web, mobile or internet marketing, offshoring seems to have become the best route to take.

What’s more, an offshore development company does provide webmaster or maintenance services with as much efficiency and timely manner as desired. Clients are kept in the loop about every aspect of the project development and virtually no communication gap exists in the entire outsourcing cycle. Quite clearly, the time has come when your business realized the benefits of outsourcing web development projects and gained a competitive edge in the market. Given the list of benefits attached in trusting an offshore company for development work, there is no reason you should avoid doing the same as this is how your business will grow and expand in a desired manner.

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Source by Yusuf Javed